Content Marketing Manager Job Description
A Content Marketing Manager develops and executes content strategy to attract, educate, and convert target audiences. They plan editorial calendars, manage content production across formats (blog, video, podcasts, guides), optimize content for search and social distribution, and measure content performance against lead generation and engagement goals. The role turns subject-matter expertise into assets that drive organic traffic and nurture prospects.
All roles Content Marketing Manager
What does a Content Marketing Manager do?
A Content Marketing Manager defines the content strategy, manages the editorial calendar, writes or commissions blog posts, whitepapers, case studies, and video scripts, coordinates with designers and videographers on content production, optimizes content for SEO, distributes content across channels, and reports on content performance metrics. They work closely with product marketing, sales, and SEO teams to ensure content aligns with business goals.
Content Marketing Manager responsibilities
- Develop and execute content strategy aligned with business goals and audience needs
- Manage the editorial calendar and coordinate content production across formats
- Write, edit, or commission blog posts, whitepapers, case studies, and guides
- Coordinate with designers and videographers on visual and video content
- Optimize content for SEO, including keyword targeting and on-page elements
- Distribute and promote content across email, social, and partner channels
- Track content performance metrics (traffic, engagement, conversions, pipeline influence)
- Manage freelance writers, agencies, or internal content contributors
- Conduct content audits to identify gaps, updates, and repurposing opportunities
- Collaborate with product marketing on launch content and messaging
Essential requirements
- Experience developing and executing content marketing strategies
- Strong writing and editing skills across multiple content formats
- Understanding of SEO fundamentals and content optimization
- Experience with content management systems and editorial workflows
- Analytical skills for measuring content performance and ROI
- Project management abilities to coordinate cross-functional content production
Preferred qualifications
- Experience creating content for the relevant industry or buyer persona
- Familiarity with content marketing platforms (HubSpot, Contently, CoSchedule)
- Track record of producing content that drives organic traffic and lead generation
- Experience managing freelance writers or content agencies
- Knowledge of email marketing and social media distribution strategies
Core skills
Technical / professional skills
- Content management systems (WordPress, Webflow, Contentful)
- SEO tools (Ahrefs, SEMrush, Clearscope, SurferSEO)
- Content marketing platforms (HubSpot, Contently, CoSchedule, Trello)
- Email marketing platforms for content distribution
- Social media scheduling tools (Buffer, Hootsuite, Sprout Social)
- Analytics tools (Google Analytics, Mixpanel)
- Document collaboration tools (Google Docs, Notion, Confluence)
- Basic HTML for content formatting and publishing
Soft skills
- Storytelling — crafting narratives that resonate with target audiences
- Strategic thinking — connecting content efforts to business outcomes
- Project management — coordinating multiple content projects simultaneously
- Audience empathy — understanding what readers need and how to deliver it
- Adaptability — adjusting content strategy based on performance data
Experience and education guidance
Most Content Marketing Manager roles require 3-6 years of content marketing experience with a demonstrated portfolio of content that drove measurable results. The role ranges from hands-on writing and editing at smaller companies to strategy and team management at larger organizations. Evaluate based on the actual scope of responsibilities.
A bachelor's degree in Marketing, Communications, Journalism, English, or a related field is common. HubSpot Content Marketing certification and SEO certifications add credibility. Many skilled content marketers learned through hands-on writing and publishing experience. A strong portfolio of published content is more valuable than formal credentials.
What to include in this job description
Include the content formats the role produces (blog, video, podcasts, guides), the target audience, the distribution channels, the SEO and traffic expectations, and how the role interacts with product marketing, sales, and design teams. Be specific about whether the role is hands-on writing or strategy-focused.
Common job description mistakes for this role
Common mistakes include describing the role as 'writing blog posts' without acknowledging the strategic and analytical components, not specifying whether the role is hands-on or management-focused, failing to mention content distribution and promotion, and conflating content marketing with copywriting.
How to customize this job description
After generating a Content Marketing Manager job description, adjust the balance between strategy and hands-on creation to match the actual role. Add specifics about the content formats, target audience, and distribution channels. If the role involves building a content function from scratch, emphasize strategy and process creation.
Frequently asked questions
What does a Content Marketing Manager do?
A Content Marketing Manager develops and executes content strategy to attract, educate, and convert target audiences. They plan editorial calendars, produce content across formats, optimize for search, distribute across channels, and measure performance against lead generation and engagement goals.
What is the difference between a Content Marketing Manager and a Copywriter?
A Content Marketing Manager owns the content strategy, editorial calendar, and performance metrics. A Copywriter focuses on writing specific pieces of content, such as ads, landing pages, or emails. Some Content Marketing Managers also write, while others manage a team of writers.
What skills does a Content Marketing Manager need?
Key skills include content strategy, writing and editing, SEO, analytics, project management, and the ability to coordinate cross-functional content production. Both creative and analytical thinking are essential.
How much experience do I need to become a Content Marketing Manager?
Most roles require 3-6 years of content marketing experience with a track record of producing content that drove measurable results. A strong portfolio of published content and demonstrated strategic thinking are more important than specific years of experience.
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